TWICE is reporting that the Blu-ray consortium has announced the beginning of the holiday season advertising campaign.

Print, online, and TV ads are all part of the effort led by ad agency SicolaMartin.

The HD TV commericals will feature a lot of movie clips from a broad array of movie studios, to show off the wide industry support for Blu-ray. Of the major studios, only Universal hasn’t announced support for Blu-ray.

I haven’t seen any Blu-ray commerials myself. Actually, I’ve hardly seen any HD commercials at all. Though I admit that might be because I only watch about 4 hours of TV HD programming a week.

Blu-ray Ad Campaign Begins