Blockbuster Ups to HD

The local video store is a place I hardly ever visit anymore. But I was just there the other day to get a video for my kids, and it was weird. Aisles and aisles of movies and video games for rent. Creepy. Now I just use a mail service for my movies, so I rarely have to go anymore. But if I didn’t have such a service, I’d be happy to hear this news. Blockbuster Video is going to start renting HD DVD and BD movies, and won’t charge anything extra.

“It’s a careful selection process,” Blockbuster spokesman Randy Hargrove said of store experiments. “We’re looking at DVD adoption rate and hardware penetration. We’ll continue to watch the market and monitor to see where additional expansion will be appropriate.”

Blockbuster is going to test this program with about 250 of its stores. They’ll each receive about 40 titles each of BD and HD DVD movie releases. Not bad, not bad.

Blockbuster Unveils Online/In-Store Rental Program, Will Offer High-Def Discs
Big Blue Test Hi-Def Formats

Check out our new sister blog on Home Theater, HTBlog.net

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Entry Info


Written by:

Henning

Date filed:

November 7th, 2006

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