Blu-ray and HD DVD sales have not really met expectations, to say the least. Warner recently cut its expectations in half.

But now it looks like some retailers are actually starting to put HD DVD and Blu-ray on the front burner. The Video Buyers Group’s 1700 stores will be launching displays in November. Ultimate Electronics is shifting emphasis to Blu-ray in the fourth quarter. Their HD DVD stuff is moving into the normal DVD sections, which is weird. Target is also rolling out HD DVD and Blu-ray product, with signs pointing out the differences between the formats.

Which is nice. Most people walking into a Target store don’t know the difference between HD DVD and BD. My sister recently bought me an HD DVD disc, not knowing that I couldn’t play it. Signage displaying the differences between HD DVD and BD is good, but I hope that it also explains what the formats are all about in the first place.

Retail gives high-def more presence