An article named “Blu-ray not Launching this Summer?” to grab attention, doesn’t actually talk about BD not launching this summer. It just talks about two players not launching this summer. That news is bad enough, so I don’t know why they had to sensationalize it even more. Maybe because the author doesn’t know about the Samsung BD player going on sale in late June? Anyway. The two players in question belong to Pioneer and Panasonic. Pioneer was originally supposed to release their player this summer, while Panasonic was supposed to release theirs in September. Now it looks like Pioneer and Panasonic are waiting until after the PS3’s launch to release their players.
When I first saw this article I just skimmed the first couple sentences and then bookmarked it. I got to thinking: why would Pioneer and Panasonic delay their players until the PS3’s launch? I just didn’t get it. I couldn’t think of a reason. It doesn’t seem that the reason is technical, so it had to be something else.
I got a little hint just now reading the article in full. “The Pioneer representative was also making sure to mention that the Blu-ray movie playback quality on the Sony PS3 will be by far not as good as on their BDP-HD1.” Okay. That is a reason. But I don’t think it’s a good reason. There’s a full range of DVD players out there now with prices ranging from the empty-the-wallet to sell-the-car. Each one has a targetted niche and I assume they’re all selling, because manufacturers keep making them. Pioneer’s player, at $1800, is obviously going for the Cadillac segment of the market, and I don’t think that they need to wait for the PS3 to confirm their picture quality. So what gives? I honestly don’t know.
Whatever the reasons Pioneer and Panasonic have, you have to think that they must be really good if they’re willing to damage the BD format like this. Yesterday I reported on Paramount’s stayed HD DVD launch. And how bad that was for HD DVD. Now Pioneer and Panasonic are doing the same thing to BD. Which not quite as bad because we’ll still have Samsung’s player in June and Sony’s player this summer, while studio support is all-important, it’s still a blow.
Ouch!
Blu-ray not Launching This Summer?