BD and HD DVD prices Squeeze FVD
HD DVD players were supposed to come out at around $1000. Instead Toshiba will be selling one for $500. BD (Blu-ray Disc) players were supposed to come out at around $2000 - $2500. Instead BD players will be sold for $1000 - $1800.
Lower than expected retail prices for entry-level HD-DVD players exhibited at the recent 2006 International Consumer Electronics Show (CES) in the US may dash an expected early marketing advantage of Taiwan-developed FVD (forward versatile disc) players, according to Taiwanese makers of optical disc drives (ODDs).
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The lower-than-expected price implies that the BD and HD-DVD camps will try to gain market share through pricing, the sources noted. Although FVD currently has a competitive advantage in price, the narrower price gap between HD-DVD and BD players and FVD players, however, will bring more competitive pressure to bear on the FVD format, the ODD makers stated.
DigitTimes - Low-priced Blu-ray, HD-DVD players puts squeeze on FVD
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June 11th, 2007 at 11:03 am
The studios are once again trying to screw the consumer with these high priced DVD’s. Didn’t they learn their lesson with CD’s? If they keep raising prices on movies, people are not going to buy them, they’re going to copy them. That’s just the way it is. Make all your DVD’s $14.99 and people will buy them. Make them $9.99 and SO MANY people will buy them that you will make up your price reduction in volume. I think the consumer is finally getting fed up with all these different formats (ie Sony Stick, XD, SD, CF, etc…)
-Woodie