Wow, a second industry organization! I have never reported on one before, and today I get two! What are the chances…

What’s the Plasma Display Coalition (PDC) do? That’s easy - dispel myths. So we can finally find out if buttered toast always falls butter-side-down. Okay, so my attempt at humour may have failed, but the organization does have a mandate:

“Although sales of plasma televisions really turned the corner this Fall, our members felt it was time to set the record straight on the benefits and advantages that plasma displays offer,” Palumbo said. “The mission of the group will be to get the plasma message out to the public in a clear and distinct way.”

He said the organization’s promotional efforts will target the grass roots of America, as well as the national media and consumer press.

Who’d a thunk it?

TWICE - Plasma Coalition To Dispel Myths