Technicolor will be using Sony’s 4K SXRD projector in its digital cinema beta test early next year.

The Sony projectors (models SRX-R110 and SRX-R105), which began shipping last month, are the first commercially available devices utilizing 4K technology. The Sony digital cinema projection system is DCI-compliant, and delivers a 4096 x 2160 pixel resolution to produce four times the pixel count of current high-definition televisions.

Technicolor’s inclusion of the Sony 4K digital cinema projection system as part of its digital cinema deployment underscores the importance of offering theater owners and patrons a range of high-quality digital entertainment options.

“The goal of digital cinema is to offer an entertainment experience that can’t be had at home, even with the best of home theater systems,” said Joe Berchtold, president of Technicolor Electronic Distribution Services. “Sony’s 4K SXRD projector is a device that can deliver on this promise, and will provide theatergoers a more satisfying and dynamic cinema experience. That’s why we’re including the Sony projector in our beta test next year and eventually expect to deploy a meaningful number of them in the marketplace.”

Widescreen Review - Technicolor To Include Sony 4K SXRD™ Projection System In Its Upcoming Digital Cinema Beta Test