This isn’t a new topic, but Ed over at HDTV Magazine has an editorial I found interesting.

Lots of HDTV owners aren’t actually watching HD. They have a larger set, better looking imagery, and a picture than can be made wide. Isn’t that HD?

Ed goes on to give salespeople a simple rundown of how to explain DTV and HDTV to customers, such that it is easy to understand and that people understand what HDTV gives them over DTV. It goes in the form of a Q&A, where the questions are “So, tell me, what is this digital television thing anyway?” and “OK, so why would I want HDTV?”. Each get three understandable answers. Check out the article for the answers (hint: they should be obvious to you and me, but not so obvious to first time HDTV buyers).

If more salespeople employed this approach, maybe more HDTV owners would be watching HD.

HDTV Magazine - Ed’s view - KISS