I previously mentioned that Sony will be bringing a more affordable SXRD front-projector to market in Japan later this year. Well, it looks like it’s coming to us North Americans soon as well, because Sony of Canada recently announced it in Toronto.

Of course, the VPL-VW100 (MSRP $11,999.99) incorporates three SXRD 1920 x 1080 chips for a full HD image, and includes a 1080p HDMI input! (Take note, PS3 fans.)

the VPL-VW100 features a 400 Watt Pure Xenon lamp that Sony says approximates sunlight and can reproduce colours closest to the natural spectrum, including the red bandwidth. The new Advanced Iris works with three 0.61 SXRD chips to deliver an over-all contrast ratio of up to 15,000:1 when “auto” Iris mode is on. Additionally, thanks to an advanced cooling structure, the projector features an extremely low fan noise of 22 decibels (dB), which Sony claims to be one of the lowest in the industry.

The VPL-VW100 also features a 1.8x powered lens zoom and powered focus as well as lens shift to adjust the vertical and/or horizontal manual location of the image for flexible installation locations

If you’re willing to spend upward of $10,000 on a projector, then this one should be on your short list.

marketnews.ca - Sony Updates ES A/V Receiver Line; Unveils SXRD-based Projo