We’ve heard about how there will be a plasma price war. We’ve heard about Panasonic’s new 1080p plasma coming in at under $10,000 in Japan. Now Panasonic has served notice that it’s range of plasmas will have their prices cut by an average of $500 starting September 1st.

With the new pricing, the suggested retail price for America’s best-selling plasma TV, the 42-inch Panasonic TH-42PD50U EDTV, will fall below $2,000 for the first time.
“Panasonic has been investing in the development of plasma panel technology for years,” Mr. Nelkin said. “As a result, we have both the technological expertise and expanding manufacturing capacity to meet surging consumer demand for Plasma TV.”

PRNewswire - Panasonic Extends Plasma TV Leadership With New, Attractive Suggested Retail Pricing