All together now: BRAVIA. No, not Bavarian sausage. It’s a new label Sony will be affixing to their LCD televisions. From now on, Sony’s HD flat-panel LCD displays will have “BRAVIA” emblazoned upon it. The first models with this brand name will be displays sizing from 26 to 40 inches.

It sounds like some think-tank thunk up the name. And maybe they did. But it’s not a name. It’s an acronym. It stands for “Best Resolution Audio Video Integrated Architecture”. And this has got to be one of the stupidest acronyms ever thunk up.

Yahoo! Finance - Sony Redefining Television Again With Introduction of ‘Bravia’ LCD HDTVs