When I first saw the headlines I thought they were talking about Universal the movie studio, and I almost squealed like a stuck pig. Universal! Movies! On Blu-ray! Yippee! Maybe there won’t be a format war after all!

Dang misleading headlines.

Universal Music Group (UMG) has decided to back the Blu-ray format. If you’ve bought a U2 album, you’ve lined UMG’s pockets, just for a frame of reference there. But since UMG is already a member of the BDA (Blu-ray Disc Association) this is really not news at all. I wonder why they announced it. Oh! Yeah! They’re not announcing membership, they’re announcing support. Uh…. I mean. They’re backing Blu-ray. Mmmm. That’s no different either. Okay…

Anywho, UMG will be doing the whole music video etc thing using BD, not HD-DVD. That’s the important part, I guess.

Link: Reuters - Universal Music backs Sony’s Blu-Ray

Update: Oooh! I think I have it. Over at Blu-ray.com they welcome UMG as a “contributing member”. That must be it. Instead of just being a normal member, they’re now doing some contributing!