RPTV Rules Retail

I have one.

Several of my friends have them too.

They’re called rear-projection televisions (RPTVs) and they dominate U.S. retail channels among large screen (30″ and up) purchases. RPTVs count for 57% percent of “available product placements” at leading U.S. retailers. I assume that “available product placements” somewhat correlates to sales, because I have no clue what it means. Plasmas account for 29% and LCD 14%. Why? Cost. RPTVs are simply a lot cheaper than plasmas and LCDs of the same size.

While 57% is an interesting figure, you have to notice that front projectors were not included at all. I wonder how they fit in.

Link: Audioholics - Rear Projection TV Is Apparently Still King at U.S. Retail Chains

Check out our new sister blog on Home Theater, HTBlog.net

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  1. jim Says:

    The real question is.. of the RPTV’s - how many are crt based / lcd based . lcos or dila based or dlp based….

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Entry Info


Written by:

Henning

Date filed:

July 27th, 2005

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