I don’t watch ABC’s Good Morning America. I don’t watch NBC’s Today. So if you were to tell me that GMA is going HD in September, you might think that I don’t care. Au contraire. I do. I do care. I just won’t watch. The more content that becomes available in HD, the more HD content will get made. Like a snowball. Well, a snowball rolling down a snow-covered hill. With momentum and enough mass and all that. Anyway, you get the point.

In case you care:

GMA’s embrace of HD is an important milestone for the still-fledgling broadcast medium. Weekday network programming in HDTV has been nonexistent, with the exception of CBS’ HD broadcasts of The Young and the Restless. The costs associated with HD production, typically adding an average 15% to a program’s production budget, and the belief that the heavily female daytime audience is not clamoring for HD (most HD programming centers on sports and movies, both which have strong appeal to male viewers) have made weekdays a virtually HD-free zone. But ABC says it has detected a burgeoning interest among daytime viewers in the broadcasts.

Link: Broadcasting & Cable - High-Def Gets a Wake-Up Call